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iPhone X puts exclamation point on Apple's pricing strategy

Trending story found on www.sunstar.com.ph
iPhone X puts exclamation point on Apple's pricing strategy
CUPERTINO, California — Apple has made a luxury iPhone that punctuates its technological swagger with a high-priced exclamation point. And that exclamation point appears to be a sign of things to come. The long-anticipated iPhone X unveiled Tuesday will sell for $999, double what the original iPhone cost a decade ago and more than any other competing device on the market. That's very much in line with Apple's long-term positioning of itself as a purveyor of pricey aspirational gadgets.
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