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How Juul made nicotine go viral

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Juul tried to design a solution to a public health problem. It wound up creating another one. Subscribe to our channel! Read more about Juul on And listen to the Today Explained episode on Juul's marketing practices: Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor. The Juul did things differently: it packed a high-nicotine, low vapor hit in a small,...
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